How to create the little “extras” so your clients remember you

Do you sometimes meet people and when they leave your presence you feel great?

Like you have really been listened to and your needs were identified and met?

If you have ever heard me speak, you will know that I believe that every job in this world is a service of some description. Anything from the president of the United States, to the people who clear away our rubbish in the middle of the night. All of these jobs are “services”, and I also believe that a service is provided to enhance the life of another.

I also believe that when you truly know how you enhance someone else’s life, when you know how you take away a problem for them and believe in yourself to do it that this is when you really excel in your chosen career.

The next step is about putting the “icing on the cake” so to speak.

Let me tell you a story to enhance my point.
I remember sitting on a training once and we were discussing this very point. How to over-deliver to ensure that you will be remembered by your customers/clients so they will remember you, refer people to you and recommend you. One of the people on the course was staying in the hotel where the training was being held and he started to tell us that he had booked in for a massage the day before. All the staff he came across in the spa were very friendly, the place itself was spotless, he was offered drinks and fruit.. all pretty normal for a trip to the spa I hear you say to yourself! So his massage was over and he was resting on the table for a couple of minutes before returning to the real world when the therapist placed his slippers back on his feet after they had been warmed on the heater. This was the extra, the little action that made all the difference, the over delivery that made him feel a little bit special and as a result he told everyone about his lovely experience.

Creating little extras does not have to cost anything, but it could make all the difference to your customers and clients.

So let’s take a look at some tips to help you create your “warm slippers”

  1. Identify what do you do to enhance your customers/clients lives? You provide a service to enhance the life of another. What solution do you provide for a problem they are facing? Chunk this down to the lowest level so you can really identify with it.
  2. Identify how you want your customers to feel after working with you. Use this to create your extra. You want it to generate the same feelings within your customers.
  3.  Implement your Extras. When you have identified what you can do to help your customers and clients feel “extra” special, implement this activity to your service delivery.

Be outstanding for your customers and clients and ensure that they remember you. It’s all the little extras that will make the difference!

To your continued success,

P.S. I’m here to help you figure it out if you need some extra support.. just book your complimentary Productivity Breakthrough call HERE and I look forward to helping you figure it all out and get your business moving in the right direction.

© Copyright Breda Stackpool, Breda Stackpool, is known as the 90 day coach, helping people to achieve more in 90 days than they have in the past year! She helps her clients set the foundations in their business so they can build empires, whatever that means to them. You can read more about Breda and how she helps her clients on

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